About

Bobo is a trustworthy mobile brand and UI that helps expectant parents discover, evaluate, and collaboratively choose baby names quickly and confidently.

Research & insights

• Competitive review: BabyCenter, Nameberry, What to Expect — these show strong data depth but dated, cluttered UIs.

• User needs (discovery tests & heuristic review): clear meanings & origins, popularity trends, easy saving/shortlisting, and frictionless partner collaboration.

• Tone matters: parents prefer calm, friendly branding that feels trustworthy (not gimmicky).

  
  

Solution

• Brand: soft, rounded logotype, simple baby-tag icon, friendly type, and a muted pastel palette to feel modern and trusted.

• Core UI patterns: searchable scrolling name feed (cards with meaning, origin, popularity meter), name detail screen with trend sparkline and cultural notes, quick-save shortlist and swipe-to-like.

• Collaboration: invite partner via link, shared shortlist with inline voting and comments, and real-time sync of selections.

• Friction reduction: one-tap share/invite, filters (popularity, origin, length), and clear microcopy explaining popularity data sources.

Outcome

Launched as a lightweight prototype and validated with quick usability tests — participants found discovery and shortlist workflows intuitive and collaboration straightforward; qualitative feedback highlighted the brand’s calming tone and the usefulness of popularity + meaning in one view.

Selected Mobile UI Designs